{"id":1318,"date":"2023-11-23T17:54:09","date_gmt":"2023-11-23T16:54:09","guid":{"rendered":"https:\/\/footdavant.fr\/actualites\/combien-coute-une-publicite-amazon-black-friday-par-rapport-au-super-bowl\/"},"modified":"2023-11-23T17:54:09","modified_gmt":"2023-11-23T16:54:09","slug":"combien-coute-une-publicite-amazon-black-friday-par-rapport-au-super-bowl","status":"publish","type":"post","link":"https:\/\/footdavant.fr\/actualites\/combien-coute-une-publicite-amazon-black-friday-par-rapport-au-super-bowl\/","title":{"rendered":"Combien co\u00fbte une publicit\u00e9 Amazon Black Friday par rapport au Super Bowl ?"},"content":{"rendered":"<div>\n<h2>Jeu Amazon Black Friday par rapport aux co\u00fbts commerciaux du Super Bowl<\/h2>\n<p>Le 24 novembre, nous avons un rare match de la NFL le vendredi \u00e0 esp\u00e9rer alors que les Jets de New York affronteront les Dolphins de Miami au MetLife Stadium, qui peut \u00eatre regard\u00e9 gratuitement sur Amazon et devrait enregistrer un nombre record de trafic.<\/p>\n<p>Le cr\u00e9neau habituel d&rsquo;Amazon dans la NFL est pour Thursday Night Football, mais en raison des matchs de Thanksgiving 2023, le g\u00e9ant du commerce \u00e9lectronique a pay\u00e9 100 millions de dollars \u00e0 la ligue pour d\u00e9placer son cr\u00e9neau le lendemain et l&rsquo;associer \u00e0 sa folie du Black Friday.<\/p>\n<p>En 2022, Amazon a enregistr\u00e9 son plus gros chiffre d&rsquo;affaires jamais enregistr\u00e9 \u00e0 l&rsquo;occasion de la Journ\u00e9e de la Turquie, qui a vu des ventes de plus d&rsquo;un milliard de dollars du Black Friday au Cyber \u200b\u200b\u200b\u200bMonday, le nombre global d&rsquo;achats ayant connu une augmentation significative.<\/p>\n<p>Le premier jeu Black Friday d&rsquo;Amazon sera rempli de publicit\u00e9s cibl\u00e9es d&rsquo;entreprises comme Bose et les consommateurs pourront passer \u00e0 la caisse et acheter les produits affich\u00e9s sur leurs \u00e9crans sans m\u00eame avoir \u00e0 quitter la diffusion.<\/p>\n<p>Les publicit\u00e9s sur l&rsquo;\u00e9mission Jets-Dolphins co\u00fbteraient le double de celle d&rsquo;une publicit\u00e9 du jeudi soir sur le football, soit 440 000 $ \u2013 les publicit\u00e9s du Black Friday rapportant une somme stup\u00e9fiante.<\/p>\n<blockquote class=\"twitter-tweet\">\n<p dir=\"ltr\" lang=\"en\">Amazon Black Friday Football \ud83c\udfc8<\/p>\n<p>Nous parlons ici de la fa\u00e7on dont ce match de la NFL organis\u00e9 le Black Friday est cool pour la culture Ecomm, ainsi que de quelques id\u00e9es sur la fa\u00e7on dont les marques peuvent capitaliser sur l&rsquo;\u00e9v\u00e9nement. <a rel=\"nofollow\" href=\"https:\/\/t.co\/kEIcXRvCgV\">pic.twitter.com\/kEIcXRvCgV<\/a><\/p>\n<p>\u2013 Jerry Dearden (@DeardenJerry) <a rel=\"nofollow\" href=\"https:\/\/twitter.com\/DeardenJerry\/status\/1724548451810058485?ref_src=twsrc%5Etfw\">14 novembre 2023<\/a><\/p>\n<\/blockquote>\n<h2>Une publicit\u00e9 de 30 secondes pour le Super Bowl co\u00fbte pr\u00e8s de sept fois plus que le Black Friday<\/h2>\n<p>M\u00eame si les publicit\u00e9s du Black Friday atteignent pr\u00e8s d&rsquo;un million de dollars par machine \u00e0 sous, cela reste un jeu d&rsquo;enfant en comparaison des co\u00fbts publicitaires du Super Bowl.<\/p>\n<p>En 2023, une publicit\u00e9 du Super Bowl de 30 secondes a co\u00fbt\u00e9 une moyenne record de .  Il s\u2019agit d\u2019une augmentation de 500\u00a0000 $ par rapport \u00e0 2022 et de 1,5 million de dollars par rapport \u00e0 2021.<\/p>\n<p>Le Super Bowl est sans aucun doute l&rsquo;\u00e9v\u00e9nement le plus important du calendrier sportif aux \u00c9tats-Unis et environ 113,06 millions de t\u00e9l\u00e9spectateurs ont regard\u00e9 les Chiefs de Kansas City battre les Eagles de Philadelphie en f\u00e9vrier.<\/p>\n<p>En comparaison, les matchs de Thanksgiving de la NFL devraient attirer en moyenne plus de 33 millions de t\u00e9l\u00e9spectateurs. Il n&rsquo;est donc pas surprenant que les co\u00fbts soient de plus en plus \u00e9lev\u00e9s pendant la saison des s\u00e9ries \u00e9liminatoires.<\/p>\n<\/p><\/div>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Jeu Amazon Black Friday par rapport aux co\u00fbts commerciaux du Super Bowl Le 24 novembre, nous avons un rare match de la NFL le vendredi<\/p>\n","protected":false},"author":1,"featured_media":1319,"comment_status":"closed","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[1477,1478,1481,1474,1475,1479,75,1476,918,1480,92],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Combien co\u00fbte une publicit\u00e9 Amazon Black Friday par rapport au Super Bowl ?<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/footdavant.fr\/actualites\/combien-coute-une-publicite-amazon-black-friday-par-rapport-au-super-bowl\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Combien co\u00fbte une publicit\u00e9 Amazon Black Friday par rapport au Super Bowl ?\" \/>\n<meta property=\"og:description\" content=\"Jeu Amazon Black Friday par rapport aux co\u00fbts commerciaux du Super Bowl Le 24 novembre, nous avons un rare match de la NFL le vendredi\" \/>\n<meta property=\"og:url\" content=\"https:\/\/footdavant.fr\/actualites\/combien-coute-une-publicite-amazon-black-friday-par-rapport-au-super-bowl\/\" \/>\n<meta property=\"og:site_name\" content=\"Foot d&#039;avant\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Footdavant\/\" \/>\n<meta property=\"article:published_time\" content=\"2023-11-23T16:54:09+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/footdavant.fr\/actualites\/wp-content\/uploads\/2023\/11\/Combien-coute-une-publicite-Amazon-Black-Friday-par-rapport-au.jpeg\" \/>\n\t<meta property=\"og:image:width\" content=\"696\" \/>\n\t<meta property=\"og:image:height\" content=\"392\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Cl\u00e9ment\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@FootdavantFr\" \/>\n<meta name=\"twitter:site\" content=\"@FootdavantFr\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"Cl\u00e9ment\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/footdavant.fr\/actualites\/combien-coute-une-publicite-amazon-black-friday-par-rapport-au-super-bowl\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/footdavant.fr\/actualites\/combien-coute-une-publicite-amazon-black-friday-par-rapport-au-super-bowl\/\"},\"author\":{\"name\":\"Cl\u00e9ment\",\"@id\":\"https:\/\/footdavant.fr\/actualites\/#\/schema\/person\/bc222566d95871b37e597b3ed3ba5e1d\"},\"headline\":\"Combien co\u00fbte une publicit\u00e9 Amazon Black Friday par rapport au Super Bowl ?\",\"datePublished\":\"2023-11-23T16:54:09+00:00\",\"dateModified\":\"2023-11-23T16:54:09+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/footdavant.fr\/actualites\/combien-coute-une-publicite-amazon-black-friday-par-rapport-au-super-bowl\/\"},\"wordCount\":456,\"publisher\":{\"@id\":\"https:\/\/footdavant.fr\/actualites\/#organization\"},\"keywords\":[\"Amazon\",\"Black\",\"Bowl\",\"Combien\",\"co\u00fbte\",\"Friday\",\"par\",\"publicit\u00e9\",\"rapport\",\"Super\",\"une\"],\"articleSection\":[\"Football\"],\"inLanguage\":\"fr-FR\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/footdavant.fr\/actualites\/combien-coute-une-publicite-amazon-black-friday-par-rapport-au-super-bowl\/\",\"url\":\"https:\/\/footdavant.fr\/actualites\/combien-coute-une-publicite-amazon-black-friday-par-rapport-au-super-bowl\/\",\"name\":\"Combien co\u00fbte une publicit\u00e9 Amazon Black Friday par rapport au Super Bowl ?\",\"isPartOf\":{\"@id\":\"https:\/\/footdavant.fr\/actualites\/#website\"},\"datePublished\":\"2023-11-23T16:54:09+00:00\",\"dateModified\":\"2023-11-23T16:54:09+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/footdavant.fr\/actualites\/combien-coute-une-publicite-amazon-black-friday-par-rapport-au-super-bowl\/#breadcrumb\"},\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/footdavant.fr\/actualites\/combien-coute-une-publicite-amazon-black-friday-par-rapport-au-super-bowl\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/footdavant.fr\/actualites\/combien-coute-une-publicite-amazon-black-friday-par-rapport-au-super-bowl\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Accueil\",\"item\":\"https:\/\/footdavant.fr\/actualites\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Combien co\u00fbte une publicit\u00e9 Amazon Black Friday par rapport au Super Bowl ?\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/footdavant.fr\/actualites\/#website\",\"url\":\"https:\/\/footdavant.fr\/actualites\/\",\"name\":\"Foot d'avant\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\/\/footdavant.fr\/actualites\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/footdavant.fr\/actualites\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"fr-FR\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/footdavant.fr\/actualites\/#organization\",\"name\":\"Foot d'avant\",\"url\":\"https:\/\/footdavant.fr\/actualites\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\/\/footdavant.fr\/actualites\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/footdavant.fr\/actualites\/wp-content\/uploads\/2023\/09\/Copy-of-FootDavant-Logo.png\",\"contentUrl\":\"https:\/\/footdavant.fr\/actualites\/wp-content\/uploads\/2023\/09\/Copy-of-FootDavant-Logo.png\",\"width\":936,\"height\":549,\"caption\":\"Foot d'avant\"},\"image\":{\"@id\":\"https:\/\/footdavant.fr\/actualites\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/Footdavant\/\",\"https:\/\/twitter.com\/FootdavantFr\",\"https:\/\/www.instagram.com\/footdavant.fr\/\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/footdavant.fr\/actualites\/#\/schema\/person\/bc222566d95871b37e597b3ed3ba5e1d\",\"name\":\"Cl\u00e9ment\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\/\/footdavant.fr\/actualites\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/7728b29aac2719421e1a9159b2254c44?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/7728b29aac2719421e1a9159b2254c44?s=96&d=mm&r=g\",\"caption\":\"Cl\u00e9ment\"},\"sameAs\":[\"https:\/\/footdavant.fr\/\"]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Combien co\u00fbte une publicit\u00e9 Amazon Black Friday par rapport au Super Bowl ?","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/footdavant.fr\/actualites\/combien-coute-une-publicite-amazon-black-friday-par-rapport-au-super-bowl\/","og_locale":"fr_FR","og_type":"article","og_title":"Combien co\u00fbte une publicit\u00e9 Amazon Black Friday par rapport au Super Bowl ?","og_description":"Jeu Amazon Black Friday par rapport aux co\u00fbts commerciaux du Super Bowl Le 24 novembre, nous avons un rare match de la NFL le vendredi","og_url":"https:\/\/footdavant.fr\/actualites\/combien-coute-une-publicite-amazon-black-friday-par-rapport-au-super-bowl\/","og_site_name":"Foot d&#039;avant","article_publisher":"https:\/\/www.facebook.com\/Footdavant\/","article_published_time":"2023-11-23T16:54:09+00:00","og_image":[{"width":696,"height":392,"url":"https:\/\/footdavant.fr\/actualites\/wp-content\/uploads\/2023\/11\/Combien-coute-une-publicite-Amazon-Black-Friday-par-rapport-au.jpeg","type":"image\/jpeg"}],"author":"Cl\u00e9ment","twitter_card":"summary_large_image","twitter_creator":"@FootdavantFr","twitter_site":"@FootdavantFr","twitter_misc":{"\u00c9crit par":"Cl\u00e9ment","Dur\u00e9e de lecture estim\u00e9e":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/footdavant.fr\/actualites\/combien-coute-une-publicite-amazon-black-friday-par-rapport-au-super-bowl\/#article","isPartOf":{"@id":"https:\/\/footdavant.fr\/actualites\/combien-coute-une-publicite-amazon-black-friday-par-rapport-au-super-bowl\/"},"author":{"name":"Cl\u00e9ment","@id":"https:\/\/footdavant.fr\/actualites\/#\/schema\/person\/bc222566d95871b37e597b3ed3ba5e1d"},"headline":"Combien co\u00fbte une publicit\u00e9 Amazon Black Friday par rapport au Super Bowl ?","datePublished":"2023-11-23T16:54:09+00:00","dateModified":"2023-11-23T16:54:09+00:00","mainEntityOfPage":{"@id":"https:\/\/footdavant.fr\/actualites\/combien-coute-une-publicite-amazon-black-friday-par-rapport-au-super-bowl\/"},"wordCount":456,"publisher":{"@id":"https:\/\/footdavant.fr\/actualites\/#organization"},"keywords":["Amazon","Black","Bowl","Combien","co\u00fbte","Friday","par","publicit\u00e9","rapport","Super","une"],"articleSection":["Football"],"inLanguage":"fr-FR"},{"@type":"WebPage","@id":"https:\/\/footdavant.fr\/actualites\/combien-coute-une-publicite-amazon-black-friday-par-rapport-au-super-bowl\/","url":"https:\/\/footdavant.fr\/actualites\/combien-coute-une-publicite-amazon-black-friday-par-rapport-au-super-bowl\/","name":"Combien co\u00fbte une publicit\u00e9 Amazon Black Friday par rapport au Super Bowl ?","isPartOf":{"@id":"https:\/\/footdavant.fr\/actualites\/#website"},"datePublished":"2023-11-23T16:54:09+00:00","dateModified":"2023-11-23T16:54:09+00:00","breadcrumb":{"@id":"https:\/\/footdavant.fr\/actualites\/combien-coute-une-publicite-amazon-black-friday-par-rapport-au-super-bowl\/#breadcrumb"},"inLanguage":"fr-FR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/footdavant.fr\/actualites\/combien-coute-une-publicite-amazon-black-friday-par-rapport-au-super-bowl\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/footdavant.fr\/actualites\/combien-coute-une-publicite-amazon-black-friday-par-rapport-au-super-bowl\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Accueil","item":"https:\/\/footdavant.fr\/actualites\/"},{"@type":"ListItem","position":2,"name":"Combien co\u00fbte une publicit\u00e9 Amazon Black Friday par rapport au Super Bowl ?"}]},{"@type":"WebSite","@id":"https:\/\/footdavant.fr\/actualites\/#website","url":"https:\/\/footdavant.fr\/actualites\/","name":"Foot d'avant","description":"","publisher":{"@id":"https:\/\/footdavant.fr\/actualites\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/footdavant.fr\/actualites\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"fr-FR"},{"@type":"Organization","@id":"https:\/\/footdavant.fr\/actualites\/#organization","name":"Foot d'avant","url":"https:\/\/footdavant.fr\/actualites\/","logo":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/footdavant.fr\/actualites\/#\/schema\/logo\/image\/","url":"https:\/\/footdavant.fr\/actualites\/wp-content\/uploads\/2023\/09\/Copy-of-FootDavant-Logo.png","contentUrl":"https:\/\/footdavant.fr\/actualites\/wp-content\/uploads\/2023\/09\/Copy-of-FootDavant-Logo.png","width":936,"height":549,"caption":"Foot d'avant"},"image":{"@id":"https:\/\/footdavant.fr\/actualites\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/Footdavant\/","https:\/\/twitter.com\/FootdavantFr","https:\/\/www.instagram.com\/footdavant.fr\/"]},{"@type":"Person","@id":"https:\/\/footdavant.fr\/actualites\/#\/schema\/person\/bc222566d95871b37e597b3ed3ba5e1d","name":"Cl\u00e9ment","image":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/footdavant.fr\/actualites\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/7728b29aac2719421e1a9159b2254c44?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/7728b29aac2719421e1a9159b2254c44?s=96&d=mm&r=g","caption":"Cl\u00e9ment"},"sameAs":["https:\/\/footdavant.fr\/"]}]}},"_links":{"self":[{"href":"https:\/\/footdavant.fr\/actualites\/wp-json\/wp\/v2\/posts\/1318"}],"collection":[{"href":"https:\/\/footdavant.fr\/actualites\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/footdavant.fr\/actualites\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/footdavant.fr\/actualites\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/footdavant.fr\/actualites\/wp-json\/wp\/v2\/comments?post=1318"}],"version-history":[{"count":1,"href":"https:\/\/footdavant.fr\/actualites\/wp-json\/wp\/v2\/posts\/1318\/revisions"}],"predecessor-version":[{"id":1320,"href":"https:\/\/footdavant.fr\/actualites\/wp-json\/wp\/v2\/posts\/1318\/revisions\/1320"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/footdavant.fr\/actualites\/wp-json\/wp\/v2\/media\/1319"}],"wp:attachment":[{"href":"https:\/\/footdavant.fr\/actualites\/wp-json\/wp\/v2\/media?parent=1318"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/footdavant.fr\/actualites\/wp-json\/wp\/v2\/categories?post=1318"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/footdavant.fr\/actualites\/wp-json\/wp\/v2\/tags?post=1318"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}