{"id":6796,"date":"2024-03-29T15:49:57","date_gmt":"2024-03-29T14:49:57","guid":{"rendered":"https:\/\/footdavant.fr\/actualites\/le-geant-chinois-de-le-commerce-aliexpress-sponsorisera-leuro-2024\/"},"modified":"2024-03-29T15:49:58","modified_gmt":"2024-03-29T14:49:58","slug":"le-geant-chinois-de-le-commerce-aliexpress-sponsorisera-leuro-2024","status":"publish","type":"post","link":"https:\/\/footdavant.fr\/actualites\/le-geant-chinois-de-le-commerce-aliexpress-sponsorisera-leuro-2024\/","title":{"rendered":"Le g\u00e9ant chinois de l'e-commerce AliExpress sponsorisera l'EURO 2024"},"content":{"rendered":"
\n

La comp\u00e9tition de coupe internationale la plus attendue de l\u2019ann\u00e9e, l\u2019EURO 2024, aura lieu dans un peu plus de deux mois. En tant qu'\u00e9v\u00e9nement diffus\u00e9 \u00e0 l'\u00e9chelle mondiale, l'EURO 2024 pr\u00e9sente une opportunit\u00e9 unique pour les marques. Cela leur donne la chance de devenir un nom connu en devenant sponsors majeurs.<\/p>\n

La plateforme chinoise de commerce \u00e9lectronique AliExpress, qui fait partie du conglom\u00e9rat multimilliardaire Alibaba Group, a profit\u00e9 de cette opportunit\u00e9. Tel que d\u00e9voil\u00e9 par l'UEFA \u2014 l'organisme qui r\u00e9git tout le football en Europe<\/em>e \u2014 AliExpress sera un partenaire mondial officiel du Championnat d\u2019Europe 2024 en Allemagne.<\/p>\n

Il s\u2019agit d\u2019un exploit historique pour AliExpress, puisqu\u2019aucune plateforme de commerce \u00e9lectronique n\u2019avait jusqu\u2019alors fait partie des sponsors officiels d\u2019un Championnat d\u2019Europe masculin. Le directeur marketing de l'UEFA, Guy-Laurent Epstein, a annonc\u00e9 ce partenariat capital dans l'embl\u00e9matique Olympiastadion de Berlin en pr\u00e9sence du directeur commercial europ\u00e9en d'AliExpress, Gary Topp, et de la l\u00e9gende allemande Oliver Bierhoff, mercredi 27 mars.<\/p>\n

L'UEFA est ravie d'int\u00e9grer AliExpress et r\u00e9v\u00e8le comment les fans b\u00e9n\u00e9ficieront du partenariat<\/h2>\n

Pour ceux qui sont au courant, AliExpress a un penchant pour l\u2019organisation de petits concours et de cadeaux lors d\u2019occasions sp\u00e9ciales. La m\u00eame chose se produira lors de l\u2019EURO 2024, entre le 14 juin et le 14 juillet. Dans le cadre de sa strat\u00e9gie d\u2019activation, AliExpress proposera des r\u00e9ductions sur l\u2019ensemble du site et diverses offres promotionnelles. Il organisera \u00e9galement des jeux interactifs o\u00f9 les fans pourront gagner des prix passionnants, notamment des billets pour les matchs.<\/p>\n

R\u00e9v\u00e9lant les promotions, le directeur marketing de l'UEFA, Epstein, a d\u00e9clar\u00e9 (via InsideWorldFootball)\u00a0:<\/p>\n

\u00ab\u00a0Nous sommes ravis d'accueillir AliExpress en tant que premier partenaire exclusif de plateforme de commerce \u00e9lectronique pour un Championnat d'Europe de football masculin de l'UEFA. Nous travaillerons en \u00e9troite collaboration pour rendre l'exp\u00e9rience num\u00e9rique des fans pour le spectacle de cet \u00e9t\u00e9 aussi excitante que possible, en apportant de nouvelles innovations aux fans de football du monde entier. Cela commence par offrir aux supporters la chance de gagner des prix inoubliables, notamment des billets pour les matches de l'UEFA Euro 2024.<\/em>.\u00bb<\/p>\n

Le directeur commercial europ\u00e9en d'AliExpress a \u00e9galement exprim\u00e9 son enthousiasme pour cette collaboration et a d\u00e9voil\u00e9 des cadeaux passionnants pour les fans.<\/p>\n

Il ajouta:<\/p>\n

\u00ab\u00a0\u00c0 mesure que l'enthousiasme pour le football se r\u00e9pand \u00e0 travers l'Europe, nous rapprocherons encore plus les fans de l'action, avec des offres exceptionnelles sur une vaste s\u00e9lection de produits populaires et tendance, ainsi que des jeux interactifs et la chance de gagner des prix fantastiques.<\/em>.\u00bb<\/p>\n

Adidas (v\u00eatements de sport), BYD (automobile), Betano (paris en ligne), Booking.com (agence de voyages), Engelbert Strauss (industrie manufacturi\u00e8re), Hisense (technologie), Atos (informatique), Lidl (supermarch\u00e9), Coca-Cola ( boissons), Unilever Nutrition\/Unilever Personal Care (FMCG), Visit Qatar\/Qatar Airways (tourisme) et Vivo (t\u00e9l\u00e9phone portable) serviront \u00e9galement de sponsors mondiaux de l'EURO 2024.<\/p>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"

La comp\u00e9tition de coupe internationale la plus attendue de l\u2019ann\u00e9e, l\u2019EURO 2024, aura lieu dans un peu plus de deux mois. En tant qu'\u00e9v\u00e9nement diffus\u00e9<\/p>\n","protected":false},"author":1,"featured_media":6797,"comment_status":"closed","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[4348,4346,4345,4347,4287,4349],"yoast_head":"\nLe g\u00e9ant chinois de l'e-commerce AliExpress sponsorisera l'EURO 2024<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/footdavant.fr\/actualites\/le-geant-chinois-de-le-commerce-aliexpress-sponsorisera-leuro-2024\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Le g\u00e9ant chinois de l'e-commerce AliExpress sponsorisera l'EURO 2024\" \/>\n<meta property=\"og:description\" content=\"La comp\u00e9tition de coupe internationale la plus attendue de l\u2019ann\u00e9e, l\u2019EURO 2024, aura lieu dans un peu plus de deux mois. 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